SEO Agency in Hull

You can have a great looking website, but if there is no traffic to it that means you are not going to generate any sales. At Extra Web Designs our SEO experts are able to get your website ranking at the top of the measure search engines such as Google, Bing and Yahoo, results for the products or services you offer.
 
SEO is the technique of improving a website’s visibility in the search engines such as Google, Bing and Yahoo to increase your website rankings, traffic and conversions by targeting a specific keywords and phrases by using a multitude of ethical on-site and off-site practices.
 

Keyword research

SEO experts at Extra Web Designs performs keyword research by using the best practice to find and research actual search terms people enter into the search engines when conducting a search.
 

On-site Optimisation

Once we have completed the keyword analysis, we perform a detailed on-site audit of your website to evaluate its health and to fix any barriers to success. This involves assessing the technical and content related aspects including:

  • Navigation
  • Internal & external linking
  • Download size/time
  • XML Sitemap
  • The page content itself
  • URLs
  • Meta data
  • Site structure
  • Image and video optimisation
  • Use of valid HTML
  • Semantic structure
  • Alt and title attribute tags

When it comes to implementing the on-site recommendations for your website, we have an accurate and a flexible approach. if you have a in-house developer or if you are a developer we can also produce a document with the above on-site recommendations.

Off-site Optimisation

Off-site work is the on-going essential part of SEO that should be performed in accordance with best practice guidelines and a great deal of understanding. We work hard to create online presence for our clients by building backlinks and brand mentions in the right places. We build relationships with key industry influencers and use creative link building methods to build quality backlinks gradually.
 
Analytics & Campaign Tracking
How do I know if it’s working I hear you ask, we provide monthly tailored reports to show our clients how the work we are doing is benefiting them. We use Google Analytics to track all website activity. This allows us to track website visits including engagement statistics, traffic sources, number of conversions and much more.
 
National SEO vs. Local SEO
Different kinds of businesses require different kinds of on-site optimisation and backlink strategies, and at Extra Web Designs we fully grasp and entertain this concept. The strategy we employ for local businesses (solicitors, plumbers, designers) differs slightly from the strategy we employ for national SEO campaigns (e-commerce sites selling products/services nationwide). More information about local SEO strategy can be found on our dedicated local SEO page.
 
Search Engine Algorithm Updates
Search engines regularly update their search quality algorithms to ensure they are providing the most relevant results to their users. We monitor these updates closely and other key trends to ensure we are utilising the most effective and up to date methods of optimisation.

 

SEO


When it comes to increasing awareness about your business and driving visitors to your website, search engine optimisation (SEO) is the tool you need. Based in Hull, our SEO team puts your products, services and information in front of the people who are looking for them online. Our goal is to improve your position for the keywords you target in organic (not paid for) search engine listings.

SEO audit and goal setting


As Hull’s leading SEO agency, we start campaigns with a technical audit of your website, to make sure it’s built to the latest web standards. If not, it is likely to be penalised by search engines. We can help correct this for you, to make sure your SEO campaign is as effective as it can be when it starts. From our office in Hull, we then use the latest SEO tools to research the market place and estimate potential traffic volumes, as well as your current market share and the relative competitiveness of key phrases. From SEO rankings to traffic volumes and visitor activity, we establish realistic aims and monitor their progress.

on-page optimisation


On-page optimisation is all about the right words being used in the right places on each page. It’s the next step once the SEO strategy has been agreed and will enable search engines to index your site and find your content. It’s at this stage that we take a look at the architecture and navigation of the site, and recommend any improvements that will support your SEO objectives.

content marketing


Content is key where search engine rankings are concerned. Not only can it help ‘convert’ visitors to your site, but well-written content is rated highly by search engines, meaning it’s incredibly valuable in SEO terms. It can also attract inbound links and social media interactions, which are highly sought after by search engines. From our office in Hull, we can create new content and can recommend plans for development to support your SEO strategy and establish an effective and engaging hub for your wider marketing campaign.

link building


A key part of every successful SEO campaign is generating high quality links back to your site from other, authoritative sites. To do this, we work closely with our PR team here in Hull to boost your rankings and guide interested visitors to your site. Is your site being penalised for poor quality SEO links? If so, we will try to rectify this.

social media marketing


Social media plays a big part in SEO, as search engines measure and rank interaction with your website via social media channels. Our SEO experts in Hull work alongside our social media team to develop ‘social’ content for your site, which will add to the success of your SEO campaign.

paid search


Looking for quick results in competitive search markets? If so, paid search or pay per click advertising (PPC) is the answer. When it comes to PPC advertising campaigns, our SEO team use their extensive experience to research, plan, execute and audit to make sure your site attracts the right visitors. PPC can also be used to test a keyword strategy before SEO kicks in. Contact our Hull office today for more details.

when seo goes wrong


A large amount of poor quality links and sparse content can result in your website being penalised by Google’s Panda and Penguin algorithm updates. If your site has suffered, our Hull-based team can help get anything SEO-related back on track.

reporting and analytics


SEO is easy to analyse and evaluate. Through clear and concise reporting, we can show you whether your ranking has improved for key phrases. We also have an excellent reputation in Hull (and beyond) for creating unique ways to monitor the success of your SEO campaign. We will work with you to understand your SEO objectives and tailor our reporting to your needs.

After developing our website we also chose Extra Web Designs to work on our SEO for us and few months later our website has shot up the rankings like a rocket and is now on the 1st page of all measure search engines such as Google, Bing and Yahoo. We have no hesitation in recommending to anyone who wants high quality SEO done on their website.

Bright Pond

Operations Coordinator View Our Website